Director of External Relations
In her role as Director of External Relations at Forever Balboa Park in San Diego, Sarah Beckman oversees philanthropy, government relations, marketing and communications, as well as the Balboa Park Visitors Center—working closely with staff, volunteers and stakeholders to advocate for the greater good of Balboa Park. With more than 25 years of experience in communication, events and philanthropy, she has found her sweet spot at the intersection of organizational leadership and community-driven engagement. Through her work in museums, schools and parks, Sarah has created opportunities for donors and audiences to connect and participate in a meaningful way.
During her tenure at the San Diego Museum of Art in Balboa Park, Sarah launched the Culture & Cocktails program and established the Gallery Collective as pipelines for membership, major gifts and board leadership . In the private sector she helped a client secure a Guinness World Records®award and provided branding solutions for businesses and nonprofits with creative direction, copywriting, and brand strategy.
Sarah graduated from the University of Wisconsin Madison with a double major in Journalism and Gender & Women’s Studies, and lives in North County with her husband and twin teen boys.